Voted Top 10 UK Media Planner last year for the sixth time in a row by Campaign, Dino is the founder of the marketing agency The Barbershop. He is also a Marketing Society Board Member and Fellow and Brixton Finishing School Trustee. Dino judges the BD100 and the IPA's Excellence Diploma in Brands. He is also a Jury President of the London International Awards.

Lee has spent over thirty years working at the intersection of marketing and technology. Today he runs the customer loyalty startup Into-it, which transforms advertising into a loyalty channel for retailers. Lee's latest book, The Manual, is an introduction to basic marketing theory for marketing engineers.