Staging environment

How to Price Your Product Roadmap & Secure Your FY27 Budget

Hosted by Shardul Mehta and Mike Smart

Wed, Sep 30, 2026

4:00 PM UTC (1 hour)

Virtual (Zoom)

Free to join

57 students

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Business Fluency for Product Leaders Masterclass
Shardul Mehta and Mike Smart
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What you'll learn

Price the Return of Your FY27 Product Bets

Move beyond engineering costs and map your roadmap initiatives directly to the scoreboard your exec team cares about.

Separate What You Protect From What Others Demand

Learn how to establish objective investment criteria before stakeholder pressure and pet projects enter the room.

Make FY27 Trade-Offs Explicit to the ELT

Stop quietly absorbing scope changes by learning how to make the financial consequences of shifting priorities visible.

Why this topic matters

Most product teams nail the cost side of their FY27 roadmap, but struggle to price the return. When budget numbers come down, defending features with user stories or LOEs fails in the executive room. Understanding how to frame product bets as business investments elevates your role from delivery manager to strategic partner. You'll learn to set criteria before pressure hits, protect core priorities, and speak the language of the C-suite.

You'll learn from

Shardul Mehta

Founder, Street Smart Product Manager

Recognized as a "Product Jedi," Shardul is a seasoned product executive, 4x founder, thought leader, writer, and speaker. Over a 30-year career in complex markets, he's bridged the gap between messy innovation and institutional scale. Whether launching industry-first products or managing complex portfolios at Fortune 100 enterprises, Shardul specializes in building the product strategy and the decision discipline needed to turn technology into a high-margin business. He's led teams through VC/PE growth, M&A, IPOs, digital transformations, ensuring every initiative is framed as an investible bet grounded in economic reality.

As founder of Street Smart Product Manager, he mentors the next generation of product leaders on what it actually takes to succeed in product management.

Mike Smart

Founder & Managing Principal, Egress Solutions

Mike is Founder and Managing Principal at Egress Solutions, a product management and product marketing consultancy. He brings more than 20 years of experience with lean techniques in product strategy, product adoption, product launch and customer acquisition.

During his tenure at Egress, Mike has completed over 400 client engagements, worked with more than 1,500 product professionals and helped launch technology solutions that have generated more than $500 million in top-line impact.

Mike has provided product management, product marketing and go-to-market expertise to companies such as, Apttus, Adobe, FireEye, ForgeRock, Gigamon, HP Enterprise, Netapp, VMware, Bain Capital, K1 Investment Management and Vista Equity Partners.

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