Staging environment
Free Lesson

Turn Tech Week Into Pipeline

Part of Building an AI GTM Engine

Hosted by Merve Isler

Thu, Oct 1, 2026

4:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

99 students

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What you'll learn

Design your Tech Week around a revenue outcome

Define Tech Week’s business outcome, then find the accounts, people, and conversations that can move it forward.

Find the right rooms and reach the right people

Use the ROOM Framework to prioritize events to attend, host, or sponsor, then build a target list and outreach plan.

Turn IRL conversations into measurable pipeline

Capture context, follow up while it's warm, create the next step, and track which rooms generated meetings and pipeline.

Why this topic matters

A full Tech Week calendar can feel productive. It isn't the same as pipeline. Built for B2B founders and GTM leaders hosting, sponsoring, or strategically attending Tech Week. I'll show you how to start with the outcome, not the calendar, using the ROOM Framework: Revenue Outcome, Optimal Room, Outreach Engine, and Measure, applied to a real scenario. You'll leave with the Tech Week Pipeline Planner, a one-page tool you can use immediately.

You'll learn from

Merve Isler

Founder & CEO, Marvelous · AI-powered IRL GTM · ex-Google

I’m Founder & CEO of Marvelous, building the agent-first platform for IRL GTM. We help B2B revenue teams find the right rooms and people, automate outreach and follow-up, and turn real-world interactions into measurable pipeline.

I also founded AI Insiders, a curated network of 25,000 AI founders, investors, and operators. Before Marvelous, I worked on developer and community programs at Google across 10 countries, helping scale 150+ communities that reached hundreds of thousands of people.

For a decade, I’ve built communities, partnerships, and GTM systems. I’ve spoken at 300+ conferences and delivered guest sessions at Stanford and Berkeley Haas. I teach the systems behind this work, from designing high-conversion experiences to using AI for outreach, follow-up, and attribution.

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